by Ilan Bijaoui : SMEs in an Era of Globalization: International Business and Market Strategies

ISBN : #1137575700 | Date : 2016-11-24

Description :

PDF-062fa | This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategi… SMEs in an Era of Globalization: International Business and Market Strategies

SMEs in an Era of Globalization: International Business and Market Strategies by by Ilan Bijaoui

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